Blog posts

supply-chains-get-smarter-how-ai-is-reshaping-logistics
Tuesday, Feb 27, 2024

Supply chains get smarter: How AI is reshaping logistics

the-power-of-demand-modeling-for-optimized-pricing
Wednesday, Feb 21, 2024

The Power of Demand Modeling for Optimized Pricing

the-coming-inflection-point-for-oil-markets
Tuesday, Feb 20, 2024

The coming inflection point for oil markets

untitled-5
Monday, Feb 19, 2024

The Transformative Potential of AR/VR for Market Research

the-growing-power-of-sentiment-analysis
Friday, Feb 16, 2024

The Growing Power of Sentiment Analysis

untitled-6
Thursday, Feb 15, 2024

Crafting Customer Personas for Effective Personalization

using-market-intelligence-to-anticipate-disruption-in-retail
Wednesday, Feb 14, 2024

Using Market Intelligence to Anticipate Disruption in Retail

the-future-of-market-research-emerging-trends-and-innovations
Tuesday, Feb 13, 2024

The Future of Market Research: Emerging Trends and Innovations

supply-chain
Monday, Feb 12, 2024

Supply chain technology disruptions: Automation and resilience innovations

innovation-sustainability-2024-market-intelligence-trends
Monday, Jan 1, 2024

2024: Buckle Up, Market Mavericks, It's Gonna Be a Wild Ride!

rwazi-mappers-empowerment-extravaganza-of-2023-mapping-gig-opportunities-and-festive-fun
Thursday, Dec 28, 2023

Rwazi Mappers' Empowerment Extravaganza of 2023: Mapping, Gig Opportunities, and Festive Fun!

untitled-3
Friday, Dec 22, 2023

Segment Your Way to Success: A Practical Guide to Market Segmentation for Businesses

dont-just-segment-conquer-understanding-different-market-segmentations
Wednesday, Dec 20, 2023

Don’t Just Segment, Conquer: Understanding Different Market Segmentations

unlock-the-marketing-matrix
Monday, Dec 18, 2023

Market Segmentation: Unlock the Marketing Matrix and Hit Your Target Audience

untitled-2
Friday, Dec 15, 2023

The Marketer's Crystal Ball: How Consumer Insights Fuel Marketing Magic

omnichannel-marketing-the-ultimate-guide-to-creating-a-seamless-customer-journey
Wednesday, Dec 13, 2023

Omnichannel Marketing: The Ultimate Guide to Creating a Seamless Customer Journey

thriving-in-inflation-strategies-for-the-fmcg-industry
Monday, Dec 11, 2023

Thriving in Inflation: Value-Driven Strategies for FMCG Success in a Changing Market

untitled-4
Friday, Dec 8, 2023

Evolving with the Market: AI and ML Unlock New Levels of Market Intelligence in FMCG Supply Chain

harnessing-consumer-insights-the-key-to-product-success
Wednesday, Dec 6, 2023

Beyond the Surface: How Consumer Insights Fuel Product Development Success

climate-change-navigating-the-crossroads-of-innovation-and-sustainability-in-the-fmcg-sector
Monday, Dec 4, 2023

Climate Change: Navigating the Crossroads of Innovation and Sustainability in the FMCG Sector

data-driven-insights-for-ngo-excellence-maximising-impact-through-market-intelligence-and-analytics
Friday, Dec 1, 2023

Data-Driven Insights for NGO Excellence: Maximising Impact through Market Intelligence and Analytics

unlocking-the-secrets-of-fmcg-pricing-success-harnessing-market-intelligence-for-data-driven-decisions
Wednesday, Nov 29, 2023

Navigating the FMCG Pricing Maze: Harnessing Market Intelligence for Data-Driven Decisions

navigating-the-market-research-landscape-key-trends-to-watch-in-2024
Monday, Nov 27, 2023

Navigating the Market Research Landscape: Key Trends to Watch in 2024

the-digital-shelf-how-e-commerce-business-is-reshaping-the-fast-moving-consumer-goods-industry-fmcgs
Friday, Nov 24, 2023

The Digital Shelf: How E-Commerce Business is Reshaping the Fast Moving Consumer Goods Industry(FMCGs)

how-fast-moving-consumer-goods-fmcgs-are-adapting-to-changing-consumer-behaviour
Wednesday, Nov 22, 2023

How Fast-Moving Consumer Goods (FMCGs) are Adapting to Changing Consumer Behaviour

unlocking-business-growth-the-role-of-market-intelligence-in-market-entry-strategies
Monday, Nov 20, 2023

Unlocking Business Growth: The Role of Market Intelligence in Market Entry Strategies

west-africas-fast-growing-market-expansion-trade-investment-and-opportunities
Tuesday, Nov 14, 2023

West Africa's Fast-growing Market Expansion: Trade, Investment and Opportunities

leveraging-consumer-insights-to-enhance-customer-experience
Friday, Nov 10, 2023

Leveraging Consumer Insights to Enhance Customer Experience.

bridging-continents-the-silent-boom-in-us-africa-remittances
Tuesday, Oct 31, 2023

Bridging Continents: The Silent Boom in US-Africa Remittances

unlocking-the-cash-paradox-a-glimpse-into-tanzanias-evolving-payment-landscape
Friday, Sep 29, 2023

Unlocking the Cash Paradox: A Glimpse into Tanzania’s Evolving Payment Landscape

consumer-desires-unveiled-the-surprising-now-next-and-future-trends
Tuesday, Aug 1, 2023

Consumer Desires Unveiled: The Surprising Now, Next, and Future Trends!

sip-by-sip-revealing-south-africas-fascinating-beer-consumption-patterns
Wednesday, Jun 28, 2023

Sip by Sip: Revealing South Africa's Fascinating Beer Consumption Patterns

can-african-consumers-be-understood
Tuesday, Jun 20, 2023

Can African Consumers Be Understood?

is-data-important-for-african-markets
Saturday, May 27, 2023

Is Data Important for African Markets?

packaging-as-a-marketing-tool-adding-value-beyond-the-product
Friday, May 19, 2023

Packaging as a Marketing Tool: Adding Value Beyond the Product

experience-is-king-the-key-to-unlocking-consumer-loyalty
Friday, Apr 14, 2023

Experience is King: The Key to Unlocking Consumer Loyalty

the-power-of-the-purse
Tuesday, Mar 7, 2023

The Power of the Purse

2023-consumer-trends-in-emerging-markets
Monday, Feb 20, 2023

2023 Consumer Trends in Emerging Markets

gig-economy-to-grow-by-17-opportunities-and-challenges-in-the-developing-world
Tuesday, Dec 6, 2022

Gig Economy to grow by 17%: Opportunities and Challenges in the Developing World.

economic-gdp-in-africa-factors-behind-them
Tuesday, Aug 30, 2022

Economic GDP in Africa, Factors Behind Them.

over-80-billion-worth-in-movement-of-goods-and-services-on-africas-roads
Monday, Aug 15, 2022

Over $80 Billion Worth in Movement of Goods and Services on Africa's Roads.

can-you-gig-it
Friday, Mar 18, 2022

Can You ‘Gig It’?

how-technology-has-changed-how-we-learn
Thursday, Mar 10, 2022

How Technology Has Changed How We Learn

how-to-acquire-knowlege-in-the-digital-age
Friday, Nov 19, 2021

How to Acquire Knowledge in the Digital Age

is-mobile-money-becoming-the-new-normal-in-africa
Friday, Nov 5, 2021

Is “Mobile money” becoming the new normal in Africa?

digital-networking
Friday, Oct 15, 2021

Digital Networking

africa-data
Monday, Jul 19, 2021

Africa & Data